5 Lessons the #KONY2012 Viral Video Can Teach Your Brand

If you’re a digital marketer who decided these past 10 days were the days you’d “completely disconnect from the digital world and find your analog-self,” then you picked the wrong week.

Monday, March 5th saw the launch of the most successful viral marketing campaign in history, branded or otherwise. Nonprofit organization Invisible Children published their KONY 2012 campaign video, taking the social media world by storm. On the day it was launched, the video was practically unavoidable. It seemed nearly everyone posted it on every type of page and platform. With over 100 million views on YouTube and Vimeo combined in only one week, the video has reached iconic status as the most viral video of all time.

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Hollywood Dying for Charity

Breaking: Lady Gaga is DEAD. Well, you can still see the raw meat-clad pop star prancing down red carpets, but her twitter account is deceased. Gaga and a slew of other celebrities have disconnected from social media to raise money for Alicia Keys’s charity Keep a Child Alive. A-listers participating include Justin Timberlake, Kim Kardashian, and Serena Williams. But for these media-hungry stars, is there really a life outside the internet?
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