Baking Brand Storytelling Into Your Lunch

Any restaurant is rich in stories, from the founding of the establishment to the experiences of its patrons. Because of that, the restaurant business is an interesting venue for content marketing, social media and brand storytelling. 

I like to think that the best part about going out to eat, particularly with friends, isn’t the food (though don’t get me wrong; I adore food). It’s the stories we share and the stories we create. It’s like the times spent with my wife reviewing our plate of nachos in hopes that someday we’ll cull all those reviews into a blog just about nachos (though that’s a whole other story). It’s the times spent with friends catching up and reminiscing about old times.

Restaurants have a unique opportunity to tap into brand storytelling, and there’s a restaurant in the U.K. doing just that. 


10 Marketing Lessons You Can’t Learn From Walmart

This post originally appeared in our November '12 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here.

I’m not ashamed to admit that one of my favorite movies is You’ve Got Maila complete rip-off of Sleepless in Seattle, even using the same lead actors (Tom Hanks and Meg Ryan). Ryan’s character runs a small independent bookshop in Manhattan, while Hanks’s character is opening a large retail bookstore with low prices (if only he’d known how technology would change the way we read) just down the block.

In the late 1990s, when the movie was made, this was a common story line. What were small businesses going to do when Borders, Walmart, Kmart and Target moved into town? How could they compete with rock-bottom prices and one-stop shopping?


YouTube’s Original Channels: One Giant Leap for Brandkind

Back in South East England, rolling through the mists of time (well, the late ’70s...), to when my main mode of transport was a space hopper and Pong was the ultimate in console gaming, I was taken to the cinema by my parents every week. Back then, local adverts were played between the B and A movies as part of the show: ‘Wedding dresses...’, ‘The sharpest suits...’, ‘The best chicken tikka in town... only 50 yards from this theatre’, they would announce with pride. Here’s a relatively high-production value advert for Cobb Gate Fish Bar, in case you are unfamiliar with the format.