While many media-conscious brands have engaged Twitter in some form, others have stuck to inefficient strategies. Bad Twitter usage—either through mass spamming or one-way messaging—makes any brand look out of touch. Twitter’s real power is sown when it’s used in supporting roles or as a base to amplify consumer-brand relationships. But some are doing it right. Take super-brands like Universal and Coca Cola.
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
