Hooters and Hall Pass Team Up for Marriage

Posted by Andrea Fjeld, 15 Mar 2011
Attention married men: do your like your buffalo wings with a side of cleavage? Well, the week after Valentine’s Day you should have hit up the West 56th Street Hooters in New York, which gave away discounts to any guy with a wedding band. Just another day on the front lines of post advertising.
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Barbie & Ken: Reunited and it Feels So Good

Posted by Stephen Bottari, 24 Feb 2011
The news shocked the world on Valentine's Day of 2004: America’s favorite couple was breaking up after 43 years of going steady. The split even made the evening news. There was public outcry. How could this happen to the perfect pair? Where did Barbie and Ken go wrong?! Luckily, thanks to some creative marketing, it looks like there is new hope for these star-crossed lovers.
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FTD.com and Groupon Join Forces to Ruin Valentine’s Day

Posted by Jon Thomas, 17 Feb 2011
Valentine’s Day is one of the 20th century's oh-so-special holidays. Husbands and boyfriends rush to their computers to put the least amount of time (and money) into purchasing flowers while the single crowd turns to their social networks to gripe about a holiday they claim was created by greeting card corporations (it’s wasn't) and, of course, the devil (plausible). However, this year Valentine’s Day conveniences didn’t stop at floral and chocolate ecommerce sites. Oh no. FTD.com partnered with the über-sensitive folks at Groupon to offer a super-sweet deal: $40 worth of flowers for $20. Other than a promise ring, what could be better? Apparently, a lot.
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Skittles’ Big Hug on Valentine’s Day

Posted by Luke Dringoli, 03 Mar 2010
Well, another Valentine’s Day has come and gone. This year, Skittles and its army of Facebook followers schemed up a special surprise for one lucky lady—and she really could've used it. It’s part of the brand’s ongoing Mob the Rainbow experiment. This was a way to mobilize the candy’s 3.7 million fans for fun, on-brand web antics, actively engaging this base without forcing it.
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