Post-Advertising Survival Guide, Vol 4: Developing Branded Video Games

The video-game industry is growing by leaps and bounds, and the software used to develop games is cheaper, easier to use and accessible to everyone. The 21st-century game developer doesn’t need a $500 million budget, a special seal of approval from Nintendo or to go through the bureaucracy of console manufacturers to get his game published. All he needs is the proper software, his own device to test on and the talent to make his game come to life.