Ten Brands Doing Post-Advertising Right

Ten Brands Doing Post-Advertising Right: Spring Edition

Every once in a while, the editorial team at Post-Advertising is so impressed by a brand’s work that we share it with each other. Just the fact that we enjoyed the content so much that we were compelled to share it with the rest of our team proves that it’s worthy of a post-advertising nod.

But since we’ve focused this blog on topics that educate our readers, we’ve spent less time sharing the great work we’ve found with all of you. Last September we decided to feature 10 brands that impressed us with their content marketing and brand storytelling efforts. But as we see more brands embracing post-advertising, we realized that we should start doing our list more often.

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Not So Gaga For Product Placement

While we’ve seen some brilliantly executed, forward-thinking work this year, a few strategies remain stuck in the ol’ days of advertising. Product placement—usually seen as a very inauthentic tactic—still haunts much of today’s media. Do brands really think it accomplishes much more than ten minutes in the public spotlight? Puh-lease.
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