3 Television Shows that “Get” Social

Television has been “social” for years now, but the rapid embrace of real-time marketing in 2013 (and we’re only two months into it) has shifted social TV into a higher gear. 

But the topic of brands reacting to television programming via social channels has been discussed ad nauseam. I’m not sure anyone can write an article lately about social media without mentioning Oreo, and this year’s Oscars apparently invited every brand to the social media party, whether it was relevant or not.

What is largely forgotten in all this is the shows themselves. Social media is fertile ground for television programs to engage audiences not only before, during and after an episode airs, but also during the off-season, making social a year-round commitment. Now that countless brands utilize real-time second-screen tactics, it’s time to investigate which shows and channels are innovating in the social space. 


4 Brands Winning Big in Social Media with Surprise and Delight

This past weekend I had the joy of throwing a surprise birthday party for my wife. And by joy I mean massive amounts of stress and that sick feeling in my stomach I get when I have to withhold the truth from my wife (which is infrequent, I swear!).

After I took her out for lunch and a spa treatment, we returned to the house, where the guests were huddling in the rear hallway. When we pulled into the driveway, my wife noticed that one of the trash barrels had been moved to the side porch (to make it easier to clean up after the party). Even though I begged her to take care of it later, she had to put the barrel back in its place. This would mean we’d enter from the side door, not the front door, as had been intended.


Three Ways the Second Screen Is Shaping the Future of Television

Have you heard of the second screen? If not and you’re a marketer of media, you’d better listen up and learn fast; a number of television networks and individual programs have started taking this concept seriously and are, as a result, tightly weaving audiences into a more dynamic viewing experience. If fantastic recent examples like NBC’s The Voice, CBS’s 54th Grammy Award ceremonies and WGN America’s syndication work continue to crop up, the second screen will soon enough become your new first priority.