Ten Brands Doing Post-Advertising Right

Ten Brands Doing Post-Advertising Right: Spring Edition

Posted by Jon Thomas, 02 May 2012

Every once in a while, the editorial team at Post-Advertising is so impressed by a brand’s work that we share it with each other. Just the fact that we enjoyed the content so much that we were compelled to share it with the rest of our team proves that it’s worthy of a post-advertising nod.

But since we’ve focused this blog on topics that educate our readers, we’ve spent less time sharing the great work we’ve found with all of you. Last September we decided to feature 10 brands that impressed us with their content marketing and brand storytelling efforts. But as we see more brands embracing post-advertising, we realized that we should start doing our list more often.

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Staying True to the Story: Where ‘The Lorax’ Went Wrong

Posted by Luke Dringoli, 28 Mar 2012

It's been weeks. Why haven’t I gone to see the movie adaptation of my favorite childhood story, Dr. Seuss’ The Lorax? It wasn’t the trailers or previews, but rather the antics of Universal Pictures’ marketing department and their eagerness to slap a “Lorax Approved” logo on any product within earshot and produce beaming endorsements for any brand—however ill-suited they might be—willing to pony up. When compared to the lessons from the original story, the irony kills. The blasphemy is palpable.

From a marketer's perspective, The Lorax's awkward corporate love-fest, and the resulting backlash, prove that it’s now imperative to define your brand’s story platform—the core narrative at the heart of your brand, where all promotions and marketing should tie back to and stay true to. Read up on The Lorax's worst offense yet, the overall saga, and other exploits in nostalgic cinema after the jump.

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