Lead Strategic Planner
Ben is interested in everything, especially people, brands, technology, comms and Sam Peckinpah. He is also a co-founder of the Wales Youth Parliament, loves running and is obsessed with hifi.
@benedictjohnson
London, England
2
Additional reporting by Nick Dutnall. Relying on numbers at the expense of human judgment and experience, no matter how reassuringly extensive the latter, can lead to poor decision making that has far-reaching consequences (see our recent post on the limitations …
In the post-advertising world, many brands struggle to understand the people they’re selling to and why they behave as they do. As power shifts from brands to consumers, knowing your consumer has never been more important. Even the accounting firm …
