Story Worldwide Lands 3 New Clients and Kicks off 2018 with a Bang!
Story, a NY/SEATTLE-based agency that connects brands and their audiences through strong narrative experiences, begins 2018 with three new brands added to its roster.
Story has been appointed by Darigold, the largest farmer-owned and operated dairy producer in the Pacific Northwest boasting over 500 farms. Story will help the $2bn co-op mark its 100 year anniversary by conducting an overhaul of its brand ethos and by helping the dairy giant amplify its unique story in market.
Story CEO Simon Kelly said: "We’re really honored to be working with Darigold on such a critical project. As we have started to unearth their story, it’s abundantly clear that everyone we meet there is extremely proud of the values Darigold upholds and it is evident throughout the organization. It’s clearly time to tell that story."
Story has also begun work with iconic beauty brand, Mary Kay. Story will play a vital role, not only in launching a long-awaited new product, but also by helping the brand refresh its own image and strengthen the connection between independent beauty consultants and their clients.
Story’s CMO and Managing Partner, Nicole Ogoff, said “This is a very exciting partnership. Not only because Mary Kay is a legendary brand, but because this is a particularly unique time to tell its story. Here we are, 50 years after Mary Kay began, and women still have to fight for equal rights and equal pay.” Jacqueline Lieberman, Story’s Chief Strategy Officer said, “Mary Kay has always stood for female empowerment. It’s in the DNA of the brand. Their message and their products are extremely relevant to today’s female consumer. And we can’t wait to tell the story.”
Additionally, Story is creating new work for Ritani online jewelers that takes a different approach than what consumers might expect from a diamond retailer. Instead of the usual, idyllic (and oftentimes cliche) engagement moments, Story gives the viewer a better reason to “engage” with Ritani by speaking directly to millennials in the digital age.
Story was previously part of NEXT15, but now operates as a fully independent agency.