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Tag Archives: nba

With Consumers in the Seat, It’s a New Ball Game

Posted by Luke Dringoli, 05 Mar 2010
Advertising on YouTube. It may seem like little more than traditional TV marketing for the digital age. However, innovative means of branding may surprise you. At least, if Mercedes Benz and Adidas are any indication.

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Posted in GREAT CONTENT WINS, INNOVATION MATTERS |

Tagged adidas, dwight howard, mercedes benz, michael shumacher, nba, ts supernatural, youtube |

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Adidas Steps Up Its Game

Posted by Luke Dringoli, 26 Oct 2009

Trying to inch in on the Nike-controlled basketball market, Adidas is launching a global campaign projecting an image of brotherhood. The spot sports a who’s-who cast of NBA stars and their lives both on and off the court.

Posted in GREAT CONTENT WINS |

Tagged adidias, adweek, jordan, nba, nike |

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All By Students

Rock-Solid ABS

Posted by Andrea Fjeld, 08 Oct 2008
Enjoy your college years, kids: They blow by all too quickly and you wake up one day in a bad job market with student loans and credit card debt wondering why you tried so hard to graduate on time.

Posted in INNOVATION MATTERS |

Tagged Axe, colleges, Monster, nba, Northwestern University, Notebooks |

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