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Innovation Matters |
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| In the days of AOL, our in-box was a cherished space. Back then, when it took a good 10 minutes to boot up your 28.8k modem and dial into AOL, an email was almost as good as a handwritten letter, and faster. But brands caught on, and spam was born. Cut to present day: as the social paradigm shifts, consumers now embrace brands and their communications. We're letting them into our social streams and our email in-boxes, to which we're obsessively tethered. Now, if you can do it correctly, email marketing may be the best way into your audience's hearts and wallets. |
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| Our View |
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| THE PROBLEM WITH SOCIAL-MEDIA TOOLS |
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| For community managers—those tireless social-media workers listening, responding and posting on behalf of brands everywhere—an all-in-one tool for effectively easing the load is more elusive than you may think. Post-Advertising's Katie Edmondson relates five big hang-ups of third-party software solutions. |
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| From the Blog |
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| STORYTELLING IN PRACTICE |
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| The inaugural Post-Advertising Summit, held on March 29 at Cult Studios in New York City, proved the power of brand storytelling. Hear about the historic day—the dynamic conversations that were had and the collaborative content that was created. |
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| The World of Post-Advertising |
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| SECRETS OF A STORYTELLER |
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| Marketers! Are you struggling to get your brand's message heard? Post-Advertising Summit speaker Michael Margolis has put together a free video series on powerful storytelling. |
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| Great Content-Marketing Resources |
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| Bob Geller of Social Fluency recounts his experience at the Post-Advertising Summit, including his discussion with keynote speaker Simon Dumenco on the differences between curating and aggregating. |
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| STORY IN ADAGE |
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| Story's latest work for Google—an infographic that debuted in Advertising Age this past week—makes short work of a complicated subject: audience buying. |
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| Haven't subscribed yet? Register here. |
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| Visit Story's website. |
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| Want more Post-Advertising news? Visit our blog at PostAdvertising.com. |
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| © 2012 Story Worldwide LLC |
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