NY/SEATTLE-based agency Story has created new work for Ritani online jewelers, also NY and Seattle-based. In the two spots, Story takes a different approach than what consumers might expect from a diamond retail store. Instead of the usual, idyllic (and oftentimes cliche) engagement moments, Story gives the viewer a better reason to “engage” with Ritani.
Today, the only messages anyone will see and hear are the ones they choose to see and hear. Brands have evolved from being consumers of media to being co-creators with their audience.
Post Advertising is an editorial series brought to you by Story Worldwide that documents and discusses what needs to happen next.