The Rise of Microsharing
Five years ago, I would never have considered renting my apartment out for a few nights to a complete stranger. And yet three months ago, I filled out a profile on AirBnB offering my "quaint" studio apartment on the Upper West Side for rent to travelers visiting the Big Apple. Without realizing it, I'd taken my first step into the world of microsharing.
Will the New York Times Paywall Succeed?
As just about anyone with internet access is now painfully aware, this week the New York Times imposed a “paywall” on visitors who want to read more than 20 articles per month. In other words, the newspaper is trying to leap from “basic cable” to “premium cable,” apparently without making any changes to its content or even going commercial-free. The big question is: Will it work?
Were the “Most Interactive Oscars” the Worst Oscars?
As expected, yesterday’s Academy Awards were about movies, celebrities, and red carpet style. But more than ever in its 83-year run, the annual ceremony put social media center stage. Behind-the-scenes websites, apps, and real-time commentary were designed to make these Oscars the most interactive yet. The big idea: Double your screens, double your fun. Great in theory, but with the apps and tools we used, we found our fun severely diminished.
Columbus Dispatch Misses Ted Williams’ Viral Wave
If you gave a passing glance at the internet this past week, you heard about Ted Williams and his Golden Voice. His story pulled at our heartstrings and resulted in a slew of job offers. Since then, he has been on a not-so-unexpected roller coaster ride of events, ultimately resulting in an intervention on — you guessed it — Dr. Phil. We all know about his meteoric rise and subsequent fall, but what we really want to know is, what happened to the video that made him famous?
