3 Television Shows that “Get” Social

Television has been “social” for years now, but the rapid embrace of real-time marketing in 2013 (and we’re only two months into it) has shifted social TV into a higher gear. 

But the topic of brands reacting to television programming via social channels has been discussed ad nauseam. I’m not sure anyone can write an article lately about social media without mentioning Oreo, and this year’s Oscars apparently invited every brand to the social media party, whether it was relevant or not.

What is largely forgotten in all this is the shows themselves. Social media is fertile ground for television programs to engage audiences not only before, during and after an episode airs, but also during the off-season, making social a year-round commitment. Now that countless brands utilize real-time second-screen tactics, it’s time to investigate which shows and channels are innovating in the social space. 


What is Social Media Storytelling?

My parents and many of my friends still don’t understand what it is I do every day. They envision me frolicking in the fields of Facebook and Twitter, swapping gossip and sharing funny memes. They must think I have the best job in the world because my profession is social media—exactly the tool used by everyone else to procrastinate and avoid doing their real job.

The combination of social media and storytelling, the term social media storytelling could be the holy grail of buzzwords. Half emerging technology that everyone said would either rule the world or totally fail, half proven method of transferring emotion and knowledge since the dawn of humanity, social media storytelling is a relatively new and an oft-misunderstood term. Nearly every digital agency claims that they’re “storytellers,” and if the client is interested in a social media activation, then they’ve magically become “social media storytellers” as well.

My mom and dad are clueless about what “social media storytelling” means, and that’s okay. But I fear there are other agencies and brands that are misunderstood, and that can be dangerous for audiences.


Were the “Most Interactive Oscars” the Worst Oscars?

As expected, yesterday’s Academy Awards were about movies, celebrities, and red carpet style. But more than ever in its 83-year run, the annual ceremony put social media center stage. Behind-the-scenes websites, apps, and real-time commentary were designed to make these Oscars the most interactive yet. The big idea: Double your screens, double your fun. Great in theory, but with the apps and tools we used, we found our fun severely diminished.