Post-Advertising Survival Guide Vol 6: Introduction to Search Marketing

Search marketing, both organic and paid, is extremely important to digital marketers that want to increase their presence online. A seemingly endless number of users are out there searching for your brand, products, services, etc., using search engines such as Google and Bing. Because of this, there is a major opportunity for your brand to use search marketing to expand your audience and market share. But the question arises: are you doing everything you can to be found by these search engines?


Post-Advertising Survival Guide Vol 5: Introduction to Social Media

Social media has emerged on the marketing landscape and quickly helped redefine how brands market to today’s always-connected consumer. Tools like Facebook, Twitter, Google+ and Instagram have created two-way avenues of communication and media sharing between brands and their audiences. The possibilities seem endless, and many brands that have yet to embrace these tools are peering down off the edge of the diving board, ready to make a big splash. But it’s not that easy.


Post-Advertising Survival Guide, Vol 4: Developing Branded Video Games

The video-game industry is growing by leaps and bounds, and the software used to develop games is cheaper, easier to use and accessible to everyone. The 21st-century game developer doesn’t need a $500 million budget, a special seal of approval from Nintendo or to go through the bureaucracy of console manufacturers to get his game published. All he needs is the proper software, his own device to test on and the talent to make his game come to life.


Post-Advertising Survival Guide, Vol 3: Twitter Best Practices

The global convergence of mobile, social and computer technologies is well on its way to putting a smart wireless communication device in every pocket. What will it mean for society when anybody on Earth can connect instantly with anyone and everyone? Nothing offers a better glimpse of the bold new future than Twitter.


Post-Advertising Survival Guide, Vol 2: Audience Management

As a brand, it's not enough just to draw in traffic; you need to help create, maintain and support a community. And to do that, you need to know how to answer a few simple questions:


Post-Advertising Survival Guide, Vol. 1: Nudge Marketing

There’s a lot of talk at the moment about nudge marketing, a theory based on behavioral economics. It describes the power of “choice architecture,” the art of arranging seemingly equivalent options so that more people will make one particular choice. This proposition is especially potent for the social web, which Obama’s election team harnessed so well in the campaign to win the White House and which was imitated by the UK’s Tory party in the 2010 election.


How to Be Popular: Best Practices in Facebooking

Attracting fans with flash is great, but maintaining and supporting a vibrant online community requires deep self-evaluation and a lot of hard work. How will you communicate with your audience? What kind of content do will you give them? How will you inspire conversation?

At Story Worldwide, we’ve managed Facebook accounts for some of the world’s biggest brands, and we’ve figured out a few things along the way.

We're proud to announce that a summary of our strategic learnings is available in our very own "Best Practices for Audience Management Thru Facebook." It's a living, breathing collection of wisdom on the world’s most popular online social network. Check it out after the jump...


Welcome to the Future of Advertising

The post-advertising age is complex. Consumers controlling brands, optimizing search, utilizing paid, earned, and owned media…all aspects can seem pretty confusing. So what’s a poor brand to do? Never fear: Help is on the way!

The Storytelling Matrix

Enter the Storytelling Matrix — No Red Pill Required

BREAKING NEWS: Storytelling is the most engaging way for a brand to interact with consumers.

OK, that’s hardly a new point of view, although you’d be excused for thinking so as it’s recently gained new cache through the wise words of Tom Peters, IBM’s Jon Iwata, Tom Foremski, Levi’s jeans, and many others.

The Storytelling Matrix, however, takes the science of storytelling to new levels of sophistication and complexity. Ready to find out how deep the rabbit hole goes?