Social Media Strategy Step 1: Find Your Audience

I’m a child of the 80s and a teenager of the 90s. Though my parents didn't spoil me with riches, they did hop on the Internet bandwagon early. It’s a pretty impressive and serendipitous thing, if you knew my parents. I love them dearly, but let’s just say they’re not very tech savvy. Every visit home is a new tech problem I have to fix, which is usually a result of my mom forgetting her password or my dad deleting an icon.

So their buying a viable home computer in the early 90s was a feat; and that they subscribed to Prodigy (before AOL even existed) is hard to believe, but it happened. And so my addiction to the computer and all things Internet was born, and to this day I’m still knee-deep in it, only now I’m getting paid for it instead of running up the phone bill using a dial-up modem. 

All this paved the way for the way I use social media today, as a 30-something. But I’m part of just one demographic, and the Internet landscape has drastically changed. The way individuals use social media depends on a number of factors—age, gender, income and even race—and if you’re an advertiser, it’s important to dig deep into the sometimes-subtle differences in the ways they interact with it. What you think you know about the use of social-networking sites and mobile may be far from the truth, and that mistake can cost your brand. 


Engaging Audiences of Friends and Foes on Social Media

Community managers come across all types of people in their daily adventures in social media. No two audience-members are exactly alike, and understanding how to engage with them on a daily basis is key to ensuring a positive branded community. One day your brand's Facebook timeline is filled with jovial pictures of fans engaging with your brand. Another day, your Twitter @ reply stream is inundated with irate customers, even though the problem wasn't your fault. Ignoring them is not an option, so what's a brand to do?


Facebook’s New Admin Features and What They Mean For Brands

In the last few weeks Facebook has rolled out a number of new features that Page Administrators have been clamoring for (at least we at Story have). However, unlike the Timeline rollout that featured a billboard at the top of your page notifying admins of the new features, some of these latest updates have flown under the radar.

As I'm sure you've come to expect, we at Post-Advertising would never leave our readers in the dark. We not only took an in-depth look at the new features, but discussed what they mean for community managers and how they can be effectively implemented (or avoided).

Here’s a breakdown of the newest features and what they mean for your brand.


Post-Advertising Survival Guide, Vol 2: Audience Management

As a brand, it's not enough just to draw in traffic; you need to help create, maintain and support a community. And to do that, you need to know how to answer a few simple questions: