Engaging Audiences of Friends and Foes on Social Media

Community managers come across all types of people in their daily adventures in social media. No two audience-members are exactly alike, and understanding how to engage with them on a daily basis is key to ensuring a positive branded community. One day your brand's Facebook timeline is filled with jovial pictures of fans engaging with your brand. Another day, your Twitter @ reply stream is inundated with irate customers, even though the problem wasn't your fault. Ignoring them is not an option, so what's a brand to do?

Share

DonÔÇÖt Let a Botched Facebook IPO Fool You

Story CEO and Chief Editorial Officer Kirk Cheyfitz isn't ashamed to disclose that he not only bought 200 shares of the Facebook IPO at the opening price of $38, but also bought 100 more after it dipped below $30. He's sticking by the social media behemoth, not because he has faith in it as advertising platform, but because he understands why Facebook is not friends with the Madison Avenue establishment.

Share