Communications Director
Jon is a social media aficionado (geek), brand storyteller, Brazilian Jiu-Jitsu practitioner, nonprofit organization founder, die-hard Boston sports fan, and consumes entirely too much ice cream.
@Story_Jon
South Norwalk, CT
108
My dearest Nutella, For decades your hazelnut spread has turned everyday consumers into product purists. From brownies and cookies to hot chocolate and crepes, Nutella has been the cornerstone of a delicious treat. As you’re aware, since 2007, Sara Rosso—arguably …
Pretend I’m someone who understands the basics of the Internet but has never used a social platform. Now let me ask you: What’s Facebook? What’s Twitter? What’s Instagram? Most answers, at least from the readers of this blog, would be …
To say I’m not much of a handyman would be an understatement. I’m my father’s son—a Boston sports fan through and through, hardworking and always trying to please. But he and I know absolutely nothing about maintenance or repair work. …
Television advertising has traditionally been seen as an interruptive yet creative means of exposing audiences to a brand. There’s no denying the massive audience that television commands, not only in the United States and the UK but around the world, …
This post originally appeared in our April ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. No matter how lofty a brand’s goals are when it uses hashtags, there are always individuals ready to …
In my tween years I was a huge fan of the WWE (then the World Wrestling Federation). I would watch every episode of Superstars of Wrestling and Saturday Night’s Main Event, among other various WWE programming. I’d watch all the …
Any restaurant is rich in stories, from the founding of the establishment to the experiences of its patrons. Because of that, the restaurant business is an interesting venue for content marketing, social media and brand storytelling. I like to think …
Unless you gave up Facebook for Lent, I’m sure that last week you saw a number of your Facebook friends’ profile photos (and possibly your own) change to a pink square with an equal sign in support of marriage equality. …
I have no patience anymore. I know that at some point in my life I did. I could wait in lines, sit through three-hour college classes and even read a book for hours, all without feeling as though I’d missed …
I’m a child of the 80s and a teenager of the 90s. Though my parents didn’t spoil me with riches, they did hop on the Internet bandwagon early. It’s a pretty impressive and serendipitous thing, if you knew my parents. …
