Communications Director
Jon is a social media aficionado (geek), brand storyteller, Brazilian Jiu-Jitsu practitioner, nonprofit organization founder, die-hard Boston sports fan, and consumes entirely too much ice cream.
@Story_Jon
South Norwalk, CT
108
This post originally appeared in our March ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Though it was founded in 2006 (which makes it older than Twitter), BuzzFeed stormed onto the social media …
The most effective mass media is the stories we tell and conversations we have with each other. If you don’t believe me, let me prove it to you. We’ve all seen an endless number of ads for cars, car dealerships, …
Television has been “social” for years now, but the rapid embrace of real-time marketing in 2013 (and we’re only two months into it) has shifted social TV into a higher gear. But the topic of brands reacting to television programming …
My parents and many of my friends still don’t understand what it is I do every day. They envision me frolicking in the fields of Facebook and Twitter, swapping gossip and sharing funny memes. They must think I have the …
An interesting insight into what makes social content effective has emerged, or at least made itself more visible, in the past year or so. Content is king, but editing may be the queen who’s actually running the castle. Our traditionally …
From Bill Gates, Barack Obama, Arnold Schwarzenegger and Dave Grohl to a five-year McDonald’s employee and a valet for the stars, the “I Am A ____, Ask Me Anything (AMA)” section of Reddit takes on people from all walks of life. …
I’m going to say it: I wasn’t impressed by Oreo’s blackout tweet. As I brace for the backlash, I’ll try to explain myself. I do realize that Oreo is making all the brands that invested $4 million for 30 seconds …
TED talks are a gold mine of knowledge. Because the TED website’s topics include not only technology, education and design (TED) but also business, science, activism, health, storytelling and everything in between, one can get lost on the site for …
This past weekend my beloved New England Patriots, a team in the U.S. National Football League, lost in the conference championship game, falling one game short of the Super Bowl. I was devastated and inconsolable, and even as I write …
Yesterday Facebook announced its biggest innovation since the News Feed in 2006. It is finally taking search seriously, launching Graph Search. What Google is to the web, Graph Search is to your social network on Facebook. Graph Search, which will …
