6 TV Ads That Will Grip You With Their Story

Television advertising has traditionally been seen as an interruptive yet creative means of exposing audiences to a brand. There’s no denying the massive audience that television commands, not only in the United States and the UK but around the world, but it’s been said that audiences hate advertisements so much that they created technologies for avoiding them.

Many households have “pulled the plug” on television altogether, opting for on-demand television viewing with Netflix, Hulu, Amazon Prime, iTunes, Roku, HBOGo and many more alternative services. Add to that the Nielsen Global Survey revealing the decline in consumer trust of ads on television (from 62 percent in 2009 to 47 percent in 2012) and one would have to wonder how television advertising can or will stay relevant in the post-advertising age.

The answer? Storytelling.

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Is Your Antiquated Legal Department a Brand Killer?

Additional reporting by Luke Dringoli and Jon Thomas.

We’ve all seen it before: Marketers create an innovative social media campaign only to have it squashed by the legal department into a bland, lifeless lump of the original idea. Sadly, many archaic legal departments are wary of social media at best and digitally illiterate at worst. Their fear of embracing these tools can be a barrier for brands that want to interact with their audiences in authentic, transparent and engaging ways. But that doesn’t mean brands shouldn’t sacrifice creativity (or throw out their old-school legal department) just yet.

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Ten Brands Doing Post-Advertising Right

Ten Brands Doing Post-Advertising Right

We've spent a good deal of time at Post-Advertising pulling the curtain back on marketing and advertising practices that are on the wrong side of history. We try to expose those executions that desperately try to prolong the age when interruptive techniques and big budgets ruled the advertising landscape. We feel some sort of responsibility to reveal what's wrong with advertising today in order to teach our readers about the future of advertising.

However, it was time to take our badge off and pull out our sheet of gold stars (sorry, no monetary prize here) to reward those brands that are doing it right. These are the brands that have embraced Post-Advertising and focused their efforts on creating engaging content and igniting movements that spread.

Here are ten brands that stand beside us, ushering in the Post-Advertising age:

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Former Maxim Editor Turns His Back on Fart Jokes

AdAge has posted a terrific, in-depth interview with Story Worldwide's own North American executive creative director Keith Blanchard. And much to the surprise of Keith's colleagues at Story, the former Maxim editor doesn't come off nearly as disgruntled as his fictitious counterpart Don Draper did when the venerable ad rag profiled him in the season premiere. There's none of the smoky, arrogant, and aloof ad man act here. Rather, the conversation with media guy Simon Dumenco finds Keith doing what he does best: telling stories. He also does a great job of succinctly summing up a lot of the post-advertising ideas we're following and trumpeting here in these pages. But can the guy still tell a serviceable fart joke?
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Ford Takes on Social Media Off-roading

New cars have always been unveiled at auto shows. Boring and perfunctory auto shows. But on Monday, Ford took the road less (read: never) traveled. Armed with funny guy Mike Rowe, CEO Alan Mulally, and a truckload of video content, they systematically unveiled their snazzy new 2011 Ford Explorer via its official Facebook page. Absurdly enough, it's the first time a carmaker has unveiled a fresh model anywhere other than an auto show. Could this spark a new trend in the automotive world? 54 thousand eager fans, excited to check out (and possibly buy!) your new vehicle; or a room full of the industry's elite, seers of innumerable new car launches, yawning and droopy-eyed. Hmm...
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