Associate Editor
twitter.com/LaKarinaKarina
New York City
22
Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook. Royer and Carlos Figueiredo, associate creative director at …
Additional reporting by Luke Dringoli and Jon Thomas. We’ve all seen it before: Marketers create an innovative social media campaign only to have it squashed by the legal department into a bland, lifeless lump of the original idea. Sadly, many …
This post originally appeared in our July issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. They’re but one of hundreds of sites that allow anyone to publish their review of a …
The New York Times boasts the highest number of Twitter followers among US newspapers (more than 2.5 million — which is more than five times the number for the WSJ), but the paper is constantly refining its social media strategy. …
For many public radio stations, the beginning of May means the beginning of spring pledge drives. Loyal listeners across the country can expect to be pestered, badgered, and harassed to dig into their pockets for support. And support they should …
This morning, my coworkers were excitedly watching the NY Times Hawk cam, which features a pair of red-tailed hawks that have made a nest for themselves at NYU. Pretty cool, right? But after a few minutes of watching the hawk’s …
“Quakebook,” an all-volunteer non-profit publishing venture, is yet another example of social media’s power to facilitate international collaboration in times of disaster. With 100% of proceeds benefiting the Japanese Red Cross, the 98-page book project, officially titled 2:46: Aftershocks: Stories …
In the past week since the 9.0 magnitude earthquake occurred off the northeastern coast of Japan, the online Google Crisis Response has emerged as a profound example of social media at its best. Google’s philanthropic site has grown as a …
As social sharing sites continue to incorporate interruptive advertising into their free models — Twitter’s Hoot Suite deal dropping ads into users’ streams, and Facebook Sponsored Stories turning users’ social lives into ads, to name a few — Tumblr gets the Post …
As expected, yesterday’s Academy Awards were about movies, celebrities, and red carpet style. But more than ever in its 83-year run, the annual ceremony put social media center stage. Behind-the-scenes websites, apps, and real-time commentary were designed to make these …
