Editor, Social Networks
twitter.com/ldringoli
Seattle, WA
166
Turning a great idea into a reality is getting easier by the minute. Small businesses and individuals can pitch, barter and sell straight to the masses. The audience is connected directly to the creator, sans middleman. With the help of …
It’s been weeks. Why haven’t I gone to see the movie adaptation of my favorite childhood story, Dr. Seuss’ The Lorax? It wasn’t the trailers or previews, but rather the antics of Universal Pictures’ marketing department and their eagerness to …
At last week’s first-ever Facebook Marketing Conference (fMC for short), Facebook officially announced the integration of four new products into their advertising model. These additions represent the most invasive placements on the social networking site yet. For the first time, …
Have you heard of the second screen? If not and you’re a marketer of media, you’d better listen up and learn fast; a number of television networks and individual programs have started taking this concept seriously and are, as a …
Brand-hatched crowdsourcing is nothing new. But constructive crowdsourcing with usable output? Crowdsourcing that evokes a palpable sense of togetherness? That’s new. Steps being taken by nimble branders like Warby Parker and Betabrand to engage (and we mean really engage) fans …
Movember. Manliest of all months, this philanthropic sensation has made its mark by having men around the world pledge, for one month, to grow the ultimate icebreaker and conversation starter: a sweet ‘stache. Since its inception in 2003, $178 million …
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
