Balancing Privacy and Transparency in Social Media

Posted by Jon Thomas, 19 Dec 2011

This post originally appeared in our December issue of "Live Report from the Future of Marketing," our monthly Post-Advertising newsletter. Subscribe for free here.

The art of tightrope walking is one of those feats whose objective is simple but accomplishing it is not: The walker must travel from one end of the tightrope to the other without falling off. All of us at some point in our lives have tried a version of this, usually on the curb of a sidewalk, and have quickly realized that it’s not as easy as it looks. It takes balance and concentration to keep from falling. Make it a high wire and the difficulty increases exponentially: Failure now has much more dire consequences.

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The Post-Advertising Summit marketing conference in New York October 21

Story To Host World’s First Post-Advertising Summit!

Posted by Keith Blanchard, 29 Sep 2011

After three years of charting the emerging Post-Advertising world right here with you guys, we decided to throw our very own real world event: The Post-Advertising Summit! (March 29th, at New York’s Cult Studios. Details here). In other words, we're throwing a party...and you're all invited!

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A Menthol Handicap: Should Government Interfere with Branding?

Posted by Keith Blanchard, 24 Aug 2011

Soot-caked lungs, sprung from freshly cracked cadavers. Wheezing geezers whistling regrets through holes in their turkey necks. If you’ve ever been in the company of smokers in Europe—and seriously, how fun is THAT?—you’ve probably already seen the disturbing images set to start gracing cigarette packages in the U.S. next year. The shock photos are meant to scare you off smoking, but a lawsuit from the long dormant tobacco lobby aims to keep them off the packaging. And that presents a curious post-advertising dilemma.

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Branding Moves Into Web Domains

Posted by Jon Thomas, 21 Jun 2011
If you’ve tried to buy a web domain lately, the process can be daunting. With over 95 million sites registered with the .COM suffix, as well as another cool 35 million across the .NET, .ORG, .INFO, .BIZ AND .US. domain extensions (according to WHOIS), the pickin's are slim. Many new companies even go as far as to develop their brand name around the availability of a domain, particularly by inventing a word like Google, Zillow, and Twitter. However, help is on the way... sort of.
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Newsletters - Post Advertising

Three Simple Rules for Successful Email Newsletters

Posted by Jon Thomas, 26 Apr 2011
Seth Godin wrote a recent blog post about how, frequently, the relationships between brands and audiences can be out of alignment. Godin coins the perfect brand-consumer relationship as "I want your company to help me, and your company wants to help me. We're both focused on helping the same person." Far too often in media the typical relationship is, according to Godin, "I want to see the shows, you want to interrupt with ads." It's the stuff we call "traditional advertising" — a method of brute force marketing that is being ignored, fast forwarded, and clicked out of existence. This got me thinking about what we provide for readers here at Post Advertising, and in particular what we provide in our newsletter, Live from the Future of Advertising. Each month we work to bring you the best stories from the world of Post Advertising, simply because we know, from our efforts both internally and for our clients, that great content wins. Our story is about creating engaging content across a variety of platforms to reach the audience where they are, and our newsletter is one chapter of that story.
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Chobani-Love-Stories

Chobani Embraces Digital Storytelling with Real Love Stories

Posted by Becky Thomas, 01 Mar 2011
Greek yogurt has quickly become the red bottom stiletto of the dairy world. It’s suddenly “cool” to be seen eating this thick, creamy yogurt, and brands are eager to capitalize on this new-found caché. Chobani is perhaps doing it better than anyone by allowing yogurt fans to speak for themselves.
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