Deputy Managing Director
Biographical Info
www.storyworldwide.com
London
31
There’s a lot of talk at the moment about nudge marketing, a theory based on behavioral economics. It describes the power of “choice architecture,” the art of arranging seemingly equivalent options so that more people will make one particular choice. …
An article in last weekend’s Financial Times showcasing an auction of antique designer dresses and accessories includes the sub-headline “Provenance is the most enticing factor.” Kerry Taylor Auctions’ “Passion for Fashion” in London on December 8th included an Audrey Hepburn collection, …
If you haven’t seen it already, make sure you check out the Good Brands Report from the trends-research network PSFK. The report identifies 10 brands that “are doing ‘good’ in regards to innovation, environmental responsibility and social collaboration.”
A couple of weeks ago, Dare Comics, the UK publisher, auctioned the “world’s first perpetual advertisement” offering “a full page advertisement in every single one of Dare Comics’ online publications in perpetuity.” Dare claims 75,000 online readers of The Hunter, averaging …
Following the great success of the Magners Irish Sessions social media programme, Story have officially partnered with Young Euro RSCG to launch a new office in Dublin.
Since May, visits to Facebook have increased 22%. The interesting thing to note is that the number of visits by 18-24 year old’s to the site has actually fallen. The increase is a result of more visits by 25-44 year olds, …
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
