Fight Club, Cinderella, and What Storytelling Means for Brands

What does Cinderella have in common with Fight Club?

Lots, according to Jon King, Story Worldwide's Chief Storyteller. During the ‘Storytelling for Brands’ session at our London office last week, part of Social Media Week London, we shared Story’s brand-centred approach to narrative content.

We draw our inspiration from the most important study of storytelling ever done, The Hero with a Thousand Faces, by Joseph Campbell. Campbell’s insights have influenced and guided the approach, which he called the hero’s journey and which is used in all forms of narrative, including classic films from Cinderella to Fight Club.


Social Media Week London 2012: The Full Story

It’s time to get your Twit on and fire up your Facebook! Social Media Week London is back and it promises to be bigger and more collaborative than ever.

For those of you who don’t know, Social Media Week returns to London for it’s fourth consecutive year from 24th – 28th September 2012. Hosted by Chinwag, this year’s theme is Empowering Change Through Collaboration. Digital dons and social-savvy client-siders will reflect on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change.