I received a sobering yet enlightening Facebook message from my aunt two weeks ago. After getting over my shock that she even knew how to use Facebook Messenger (she is not a technophile), I read her message:
Aunt: Guess what I got today?
Aunt: The iPhone 5
[cue jaw dropping]
I was reading this on my iPhone 3Gs, yet I’m the one who works at a global post-advertising agency. That’s when I knew it: Mobile has reached significant penetration and can’t be ignored by brands.