How to Create Real-time Twitter Gold

31 July 2013

Ever since the Super Bowl, all eyes have been on Oreo during major tent-pole events as we waited for them to deliver more real-time Twitter marketing. Audiences were surprised and delighted by the company’s initial, simple tweet, which was really …

For Second Screen Engagement, Twitter Leads the Pack

10 July 2013

Last fall my favorite TV show was American Horror Story. I enjoyed all the twists and turns, but more than that, I loved getting together online with friends and perfect strangers every Wednesday night to see how each episode would …