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POST ADVERTISING. LIVE REPORT from THE FUTURE OF MARKETING
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Consumers Control Brands
CAN DIGITAL SAVE BRICK-AND-MORTAR RETAIL?
Most of the discussion about why online retailers are putting many brick-and-mortar stores out of business revolves around price. But with B&Ms matching online prices, why are so many people still shopping online? It's all about the information, and traditional retail is either too slow or too broken to figure out how to catch up. But could digital, the very medium that is stealing their business, also save their business?
THE FULL STORY
The World of Post-Advertising
WHEN NATIVE IS JUST ADVERTISING
While native advertising is (and should indeed be) native, it doesn't have to be advertising as usual. In fact, effective native advertising isn't advertising at all. Or maybe it’s all just advertising. Regardless of the definition, native advertising absolutely must tell a story.
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The World of Post-Advertising
10 CONTENT MARKETING BEST PRACTICES
Every content creator wants content that drives traffic and helps build its audience. But the audience doesn't care about traffic—they want content they can't get anywhere else. To this end, Heidi from CMI provides you with 10 best practices for creating great content.
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The World of Post-Advertising
GOOD ADVERTISING, BAD MARKETING
Domino's and its candid approach to marketing has been a Post-Advertising darling for years since the #PizzaTurnaround. Marketing expert Rohit Bhargava liked it so much that his positive review turned into constructive criticism when the brand's advertising didn't translate to its marketing.
See How
From The Blog
5 SOCIAL MEDIA TIPS TO IGNORE
You've been inundated with social media tips and advice. You have dozens right here in this newsletter! But after years of social media evolution they've started to become contradictory, which can create a slippery slope when taken as gospel. Here are five tips you'll want to ignore, but you didn’t hear that from me.
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The World of Post-Advertising
A GUIDE TO WRITING SOCIAL HEADLINES
You've spent hours writing a brilliant article, but all that effort might be wasted if your headline isn't generating clicks across social media. Plus, the needs for each channel are different. The folks at Buffer have a lot of data about this very topic and have shared it with you.
Learn More
The World of Post-Advertising
HOW MILLENNIALS SHOP ONLINE
Customer journeys are becoming increasingly fragmented, and there may be no more elusive target than millennials. From brand sites to mobile apps to price checkers and more, eMarketer has the answers on where millennials are shopping online.
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The World of Post-Advertising
STUDY OF A VIRAL FACEBOOK PHOTO
There are lots of articles about how to create viral content, but do you know what actually makes content go viral? A group of Facebook data scientists recently did a study on what actually makes a photo go viral on Facebook and published their findings.
See the Study
Resources
E-BOOK: NUDGE MARKETING
We've published six volumes of the Post-Advertising Survival Guide. In case you missed it, check out the e-book that started it all, Nudge Marketing, which shows how a fragmented audience can be moved progressively toward a desired goal.
Download the Free E-book
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