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| Consumers Control Brands |
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| WHEN PROMOTED HASHTAGS ARE CAMPAIGN KILLERS |
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| Promoted hashtags are a great way to gain exposure for social chatter about a topic. But the hashtags are just a discussion starter—brands have no control over the conversations had about them. McDonald's learned the hard way with #McDStories, and its current #UnwrapWhatsFresh hashtag has the potential to draw some unsavory responses. Though the sentiment in response to #McDStories was largely negative, McDonald's did get a lot of attention. Is all virality good virality? |
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| THE FULL STORY |
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| The World of Post-Advertising |
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| WHAT'S THE FUTURE OF CONTENT? |
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| What the future holds for content marketing is always a compelling question. Lee Odden from TopRank Marketing Blog believes that it lies in three places—Discovery, Consumption and Action. Read on to find out why. |
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| Read On |
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| The World of Post-Advertising |
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| DOES BUZZFEED KNOW THE SECRET? |
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| Jonah Peretti's viral-content machine purports to have solved the problems of both journalism and advertising at once with the help of a simple algorithm. But could there really be a way to create an environment in which media is contagious? |
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| Learn More |
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| The World of Post-Advertising |
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| HOW APPS, TECH ARE CHANGING STORYTELLING |
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| In a great video from the Changing Media Summit 2013 in London, R/GA's Nick Law and James Temple use the Nike+ Fuelband as a case study to demonstrate how new technologies are changing media, advertising and brand storytelling. |
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| Watch the Video |
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| From The Blog |
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| DRIVE-THROUGH MARKETING |
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| In 2006, brands were urged to create long-form content to educate readers and improve SEO rankings. That strategy is still at the core of digital marketing today, but the proliferation of tools has changed the way audiences connect to each other and share content. Now, as has been proven in part by the success of BuzzFeed, short-form content is king. |
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| See Why |
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| The World of Post-Advertising |
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| SYFY BETS BIG ON SOCIAL TV |
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| Syfy is investing heavily in social TV, adding some element of interactivity to nearly every new show it presented to advertisers and media buyers at its up-front last week. One example is Opposite Worlds, a new reality show that will allow viewers to affect its outcome in many of the same ways the movie Hunger Games did. |
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| See The Future |
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| The World of Post-Advertising |
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| FACEBOOK ADDS TAGS TO ACTIVITIES |
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| Last week Facebook announced a new feature allowing users to express in status updates what they're watching, reading, listening to, eating or drinking and how they're feeling. A la GetGlue, these event check-ins permit even more exposure of a brand's Facebook page. |
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| Learn More |
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| The World of Post-Advertising |
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| WHAT YOU MISSED AT #NYCENGAGE |
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| On New York City's West Side, @TalkNYC hosted Engage: A Digital Storytelling Conference. Of course, Story Worldwide was there. The day was filled with useful wisdom, and Miriam Brosseau (@miriamjayne) put together a Storify to fill you in on what you may have missed. |
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| Get the Wisdom |
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| Resources |
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| E-BOOK: DEVELOPING BRANDED VIDEO GAMES |
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| The video-game industry is growing by leaps and bounds, and the software used to develop games is cheaper, easier to use and accessible to everyone. In our latest e-book, you’ll learn what it takes to develop great branded video games as part of a robust mix of original content. |
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| Download the Free E-book |
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