Shoot this Bear. Or Dance with this Bear. Whatever.

What do office supplies, chicken sandwiches, and body wash have in common? They’ve all jumped on the interactive ad platform, of course! Bic, being the newest member of the engaged set, now holds hands with the likes of Old Spice and Burger King after producing a knock-out video series in the latest tradition of interactive storytelling. For the groundbreaking page, they chose — drumroll, please — Tipp-Ex® Whiteout to be the star of the show!  ...Uh, what?