Ford Takes on Social Media Off-roading

New cars have always been unveiled at auto shows. Boring and perfunctory auto shows. But on Monday, Ford took the road less (read: never) traveled. Armed with funny guy Mike Rowe, CEO Alan Mulally, and a truckload of video content, they systematically unveiled their snazzy new 2011 Ford Explorer via its official Facebook page. Absurdly enough, it's the first time a carmaker has unveiled a fresh model anywhere other than an auto show. Could this spark a new trend in the automotive world? 54 thousand eager fans, excited to check out (and possibly buy!) your new vehicle; or a room full of the industry's elite, seers of innumerable new car launches, yawning and droopy-eyed. Hmm...