The European pharmaceutical company Janssen‐Cilag Ltd is on a mission to spread awareness of ADHD and to dispel the belief that the disorder isn’t real. The subsidiary of Johnson & Johnson recently created a non-branded animated film, ADHD: A Day in the Life, which explains the disorder's reality from the perspective of a child living with it. Its microsite further supports the cause, provoking an open and frank discussion. But will the campaign go viral? More than 100,000 views say it already has.