Vaseline Gets a Grip on 3D Online Games

Posted by Adam Uhrynowski, 31 Mar 2011
Running downfield while avoiding tackles, holding onto the ball, and attempting to score a touchdown is no easy task – just ask former NFL defensive end Michael Strahan.  He made a career out of stopping opponent offensive runs for the New York Giants, and Vaseline Men’s “Keep Your Grip Challenge” online video game puts everyday people into 3D helmets and shoulder pads and asks them to head for the endzone while avoiding Strahan-like tackles.
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A Story about the Future of Advertising

Posted by Kirk Cheyfitz, 25 Oct 2010
The latest news from the upper-echelons of marketing and advertising is that storytelling is the path to advertising’s future. There’s still a lot of what can be called “TV thinking” hanging on stubbornly, but no one any longer denies the basics — which, if you’ll allow us a short moment of tooting our own horn, is exactly what we’ve been preaching at Story Worldwide for the past five years.
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How to Tell a New Consumer Brand Story for an Already-Established Brand

Posted by Luke Dringoli, 08 Dec 2009

So, your client is a known consumer brand that has a NEW story to tell. That’s right, after years of working tirelessly to get out the perfect, authentic brand message, that message has now changed. It’s not because the old message wasn’t great; rather, it’s because the product has changed. In fact, it has improved, and thus the brand’s story also needs to evolve to reach a similar level of brand enlightenment. The trick is figuring out exactly how to tell this new story to the world…

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