Luke Dringoli
Luke Dringoli
Editor, Social Networks

A Microsite for Ram HD: Reinventing the Pressroom

Pardon another post about our company, Story Worldwide, but this afternoon we launched something really cool for Ram, our client through Chrysler, and we couldn’t help but tell you about it. It’s exactly the kind of stuff we talk about here on Post Advertising.
A few weeks ago, Story built the Red Letter Dodge microsite Viper Test for the debut of the 2010 Dodge Viper ACR at Laguna Seca. Updated with info and photos from our team reporting live on the ground, it was sort of like a 21st-century press release—arming social-media types with all the information they need for today’s real-time publishing…

This afternoon at 1 pm EST, when the Ram Heavy Duty truck was awarded Motor Trend’s 2010 Truck of the Year, we reinvented the pressroom by opening up a live media hubthe microsite RamHDto serve online journalists covering the story. Our team in Dallas, Texas, is writing notes, posting quotes, uploading photos and videos, and even answering DMs from journalists on Twitter. If you’re cruising the Internets, be sure to do a drive-by and check it out.