Further proof that now, and in the future, yelling at consumers with billboards and slogans won’t work: Unlogo, a new Open Source website and iPhone app, gives people the ability to remove corporate logos from their personal films. The idea is fairly simple: Have a home video that includes unwanted logos or distracting corporate billboards, or other branded signage? Upload it to unlogo.org and watch as your video becomes “un-logo-fied.” Think of it as a way to keep those treasured memories commercial-free.

Users can filter out logos with images of their choice, either selecting one from the database or uploading their own to hide things like obnoxious billboards looming in the background.

In an introductory video, Unlogo creator Jeff Crouse says “We’re trying to get people interested in this idea of controlling the presence of corporate messages in your videos. They represent an intrusion into the record of your life, and we want to provide tools for minimizing that intrusion.” Intrusion, indeed. While the project is still in its infancy (just three days left to hit the funding benchmark), it’s an idea that might have some traditional advertisers worried. Unlogo is a reminder that consumers don’t want to be barraged with obtrusive corporate messages — they prefer to moderate the information they receive, and of course, control what will permanently be etched in the photographic records of their lives.

We say it a lot around here, but it bears repeating: the only messages that people will listen to anymore are the messages that they actually want to hear.

Image via Jeff Crouse