ICorrect Attempts to Set the Record Straight

We are gossipmongers by nature. We grab trashy tabloids in the grocery store checkout like kids in the candy aisle. We’re desperate to know who’s dating/marrying/cheating on/divorcing who and who just entered rehab for the fifth time. The more negative, …

Keeping Celebrities Relevant in Post Ads

It’s the chicken vs. the egg of the ad industry: Does the brand help the ad or does the ad help the brand? What really makes a campaign memorable?  Is it overall concept, humor or catchy jingles? What about celebrities? …

Online Community ‘Reaches Out’ to Bullied Teens

Responding to a spike in teenage suicides unmatched in previous years, organizations are turning to the Internet to do what they can to help. Wait, but isn’t the Internet the source of the problem? Social networking has become an outlet …