The Rejection Don Draper

Mad Men, Week 4: Indiscretion, Trickery, Secretarial Woes (and Advertising!)

"Art in Advertising!...why would anyone do that after Warhol?"
Last night marked another new episode of everyone's favorite ad land drama, Mad Men. While things haven't quite picked up plot-wise, the show continues to interweave real 60's-era brands into the show's story-line and beat the drum for its sponsors. Call it prime-time ad integration, brand assimilation or what-have-you, it's a total advertiser's love fest. Our expert analysis after the jump.

Mad Men Advertises About Advertisers Advertising Before Their Advertisements

Let's start this week off right with a look back at yesterday's episode of Mad Men. As usual, we've been keeping a close watch on the show and its sponsors. While most of the folks at Sterling, Cooper, Draper, Pryce were on a little New Year's holiday (for our dear protagonist, this mostly meant booze and hookers), the real ads supporting the show were working double time, hoping to ensnare the folks with advertising already on the brain through what appeared to be a more deeply integrated partnership with the program. Winners and losers after the jump.