Like it or not, consumers are talking about your brand. And while they talk, researchers are taking notes. In an age where consumer-generated content is aggregated and judged for macro-sentiment by a new breed of “social scientists,” customer research no longer means an intrusive site survey or artificial focus group. It’s happening in real time, right in front of our eyes.
Just how did the Rally to Restore Sanity and March to Keep Fear Alive attract hundreds of thousands of attendees? The television hulabaloo surrounding Team Stewart versus Team Colbert certainly went a long way to pack the Washington mall, but we can't ignore the viral marketing efforts that led to the massive turnout. Among them were a new and creative form of Facebook vandalism.