I hate most music venues. They’re expensive, they’re crowded, they’ve got long lines, and there’s always some jerk singing along right in my ear. That's why Bobby Bare Jr. is the performer for me. He cuts out the venue middlemen by bringing his music directly to your living room…if you’ve got the space.
Attention married men: do your like your buffalo wings with a side of cleavage? Well, the week after Valentine’s Day you should have hit up the West 56th Street Hooters in New York, which gave away discounts to any guy with a wedding band. Just another day on the front lines of post advertising.
Few are naive enough to think that Taco Bell is authentic Mexican cuisine. But diners were recently surprised to discover that the restaurant chain's “seasoned beef” actually consists of only 35% beef, technically classifying it as something known as “taco meat filling.” Not sure what that means? No one is. In response to the massive social media outcry stirred up by the class-action lawsuit that brought the disqualified beef to light, Taco Bell started to “think outside the bun” itself, actually giving away the secret recipe. Bon appétit!
Like it or not, consumers are talking about your brand. And while they talk, researchers are taking notes. In an age where consumer-generated content is aggregated and judged for macro-sentiment by a new breed of “social scientists,” customer research no longer means an intrusive site survey or artificial focus group. It’s happening in real time, right in front of our eyes.
I ♥ NY? More like I ♥ BK! Over the past twenty-plus years, The Island has been ceding its monopoly on cool as the southeastern borough gains popularity. Brooklyn has long been defined by experimentation and innovation, and today it draws creative minds from around the world to its pleasant brownstones and industrial lofts. And of course, businesses are eager to capitalize on Brooklyn's cutting-edge appeal, with a growing number of Brooklyn-branded goods popping up in New York and internationally. What happens when a borough becomes more than just a borough? We examine the complexities of the Brooklyn brand after the jump.
As we have evolved as a society, so too has our technology. In this past decade you could have found a digital camera that accepted 3.5" floppy disks (can you believe they're still for sale?). Rewind another decade and you probably could have hunted down a Polaroid camera with relative ease for your immediate photographic desires. However, now the best cameras in our households are often the ones in our cell phones. The iPhone 4 boasts a 5-megapixel camera that takes pictures just as well as the Canon S90, which retails at over $350. The iPhone 4 screen itself is so high-resolution that even after a month of owning it, I still can't believe how sharp the images are.
Inquiring marketers want to know: Where are you? They’re fixated on location-based social networking as the next way to hook consumers. They’ve got platforms in place and cash in their wallets…so where the heck is everyone?
We use a lot tools to tell stories. From Facebook to Flickr, Twitter to YouTube, we share our lives and interests across so many platforms that sometimes it can be easy to lose track of them all. There’s also just, well, a lot of noise out there that we'd rather lose track of. How to rise above the din and find relevance amid the mayhem?
There's an understood rule in New York City when it comes to stuff left out on the streets: If it goes unattended for 10 seconds, it's yours for the taking. Minneapolis-based furniture company Blu Dot had some fun recently and dispatched a well-orchestrated street team to place 25 of the brand’s Real Good chairs around town for passersby to take.
In preparation for December’s Climate Change Conference in Copenhagen, advocates for environmental awareness are broadcasting their message to the world’s leaders online. They fear that many of them don’t take the crisis as seriously as they should and aren’t planning enough to prevent global catastrophe.