Shoes of Prey’s Style for Organic Growth

Posted by Luke Dringoli, 11 May 2010
Here’s one for the beauty book: a 16-year-old blogger helped a design-your-own shoe company, Shoes of Prey, triple its web traffic and achieve its best day yet. This came after she posted a nine-minute video to YouTube to explain the site's value, promote shoes she designed herself, and encourage subscribers to comment. One out of the 93,581 that responded won free footwear.
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Back-to-School Terror, Now Socially Networked!

Posted by Luke Dringoli, 25 Sep 2009
Ah, remember those cheery "BACK TO SCHOOL!" marketing campaigns by J.C. Penny, Staples, Marshalls and the rest of the lot? How they seemed to happen earlier and earlier each summer? Well, it looks like with this season's marketing blitz, retailers decided to jump on the social media bandwagon.
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