Here’s one for the beauty book: a 16-year-old blogger helped a design-your-own shoe company, Shoes of Prey, triple its web traffic and achieve its best day yet. This came after she posted a nine-minute video to YouTube to explain the site's value, promote shoes she designed herself, and encourage subscribers to comment. One out of the 93,581 that responded won free footwear.
Ah, remember those cheery "BACK TO SCHOOL!" marketing campaigns by J.C. Penny, Staples, Marshalls and the rest of the lot? How they seemed to happen earlier and earlier each summer? Well, it looks like with this season's marketing blitz, retailers decided to jump on the social media bandwagon.
If you haven't seen it already, make sure you check out the Good Brands Report from the trends-research network PSFK. The report identifies 10 brands that "are doing 'good' in regards to innovation, environmental responsibility and social collaboration."