The metamorphosis of brands into fully realized media companies — that is, providers of real, quality content — is something we like to talk about a lot at Post Advertising. And we're thrilled to see it take hold. In particular, Tom Foremski, purveyor of the newly-launched EC=MC discusses many of the same concepts. Think Einstein would've agreed with us?
Back in early March, a French fragrance brand called Thierry Mugler launched a global campaign to tap the female market. Its name? Womanity—a platform for women (and some men too) to connect, share, and discuss femininity. Well, 3,770 contributions and one scent later, the undertaking was successful––particularly for an industry that'd rather dictate taste than collaborate to develop it.