Loud, gimmicky, and crassly expensive, Super Bowl commercials have long epitomised old-school advertising. But there are signs that things are beginning to change.
The home page of Huffington Post carried another media report Wednesday by Story Worldwide’s CEO and Chief Editorial Officer Kirk Cheyfitz. “For Tiger Photos, NBC Caves in to Annie Lebovitz” discusses the restrictions the photographer demanded and got from TV networks that wanted to use her images. Kirk's not happy with what this might say about the media’s volatile climate.