The Seinfeld ads for Microsoft were unbearably counterproductive, and the relief at Jerry’s absence in what MS execs are calling "phase 2" has been palpable throughout the ad world. We were all so pleased to say goodbye to the Jerry & Bill Show that I fear it has caused us to be far too welcoming to the "I'm a PC" ads that have followed.
Schadenfeld, as defined by the Post-Advertising Dictionary, is the urge to like anything that Jerry Seinfeld appears in. Then why do I feel nauseous after watching this:
