Have Conversations Left Blogging?

Since the advent of the Internet, blogs have provided the masses with a way to publish content. By the early 2000s, brands were catching on to the benefits of blogging, and those who embraced this new type of content marketing were seen as being ahead of the social-media curve.

Not only did blogs help businesses rank better for SEO, they also permitted customers and brands to have meaningful dialogue. In early 2006, noted tech gurus Robert Scoble and Shel Israel wrote about the power of blogs to “humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line” in their book Naked Conversations.


The Comment HuffPost Doesn’t Want You to See

So, some guy named Jarvis Coffin wrote this rather ridiculous post a week ago on Huffington Post titled "Reports of the Death of Advertising Are Exaggerated." (They aren't, by the way.) I was directed to it by a friend, so I read it word for word. Then I dashed off a comment because the web is all about interaction, right? So I interacted.


It’s better on the blog

A colleague of mine, Nick, fell off his bike on a busy road the other day. Naturally, I asked him how he was and what happened. He referred me to his blog. As we were stood next to each other and already engaged in conversation, I suggested he just told me what happened using the standard biological interfaces. He declined, informing me it was "better on the blog".

If Seth Godin Shuts Up, What Would We Miss?

Seth Godin has earned a reputation as a marketing guru who provides both intelligence and buzzwords. It was a disappointment, then, to see him venture recently into unknown (to him) territory with an ill considered and hastily assembled blog post titled “When newspapers are gone, what will you miss?” The post reveals clearly that Seth knows little about journalism—neither the practice of it nor the economics. Truly, no one will miss Seth if he gracefully bows out of the conversation about journalism’s future.