Turning a great idea into a reality is getting easier by the minute. Small businesses and individuals can pitch, barter and sell straight to the masses. The audience is connected directly to the creator, sans middleman. With the help of platforms like Kickstarter, Kiva and Etsy, funding any number of projects has become a democratic, and virtually seamless, process. More and more the crowd is enabling individuals to make great things happen. If this is the marketplace of the future, how do already established brands fit in? Let’s delve deeper.