Microsoft’s “Brandon Generator” is Close, but No Cigar
Post-advertising is based on brands genuinely adding value to consumers’ lives by generously giving them valuable content. By providing rewarding experiences, brands earn the right to expose consumers to their products and services. At its core, post-advertising is about creating an audience around relevant content and then migrating that audience to relevant products and services.
Microsoft’s crowd-sourced, animated graphic novel, Brandon Generator, a stylish, Sin City type animation in which the audience helps shape the protagonist’s world, would seem to meet this definition.