Is Your Antiquated Legal Department a Brand Killer?

Additional reporting by Luke Dringoli and Jon Thomas.

We’ve all seen it before: Marketers create an innovative social media campaign only to have it squashed by the legal department into a bland, lifeless lump of the original idea. Sadly, many archaic legal departments are wary of social media at best and digitally illiterate at worst. Their fear of embracing these tools can be a barrier for brands that want to interact with their audiences in authentic, transparent and engaging ways. But that doesn’t mean brands shouldn’t sacrifice creativity (or throw out their old-school legal department) just yet.


World Cup (M)adness: Is it a Crime for Blondes to Wear Orange Miniskirts?

We’re in the midst of World Cup pandemonium here at Post Advertising headquarters, with radios blaring and video streaming (er...during lunch breaks only, of course). But, predictably, we're even more excited about the inevitable branding hijinks that will always accompany an event of this magnitude. With—by FIFA’s astute estimation—26 billion people watching (that's improbably four times the world’s population, as pointed out by CBS; a more accurate figure is the 1.5 billion who tuned into the Cup opener), we're braced for a barrage of marketing cheese. And now, less than a week since play began, we've been rewarded with the still-evolving weirdness spawned by a small Dutch beer maker and more than 30 orange-clad hotties.