Television’s New Sidekick: The iPad

The iPad just may be TV’s latest and greatest sidekick. With new iPad apps for both ABC’s Grey’s Anatomy and Fox’s Bones that sync with the show in real-time to offer exclusive bonus material, television networks might have just uncovered the next best trend in making old media new again. The technology first version appeared back in September for My Generation, but when ABC cancelled the show in October after two episodes, the app also disappeared. But ABC's brought it back for the more-established Grey's, and Fox has recently followed suit with their own app for Bones.

The Next Big Media Battle:
Publishers vs. Ad Agencies

The media business has been in chaos for a decade, and there's more coming. The next big media revolution will be an escalating and increasingly bitter competition between the content creators--especially newspaper and magazine publishers--and their former friends, the traditional ad agencies, which still create and buy most print ads for their clients. The traditional ad agencies are going to lose because creating great, engaging content is emerging as the key skill in marketing. And they don't have it.

We Give You…The Post-Advertising Newsletter

This morning marked the inaugural issue of Here's The Story, our brand new eNewsletter. This bi-weekly digest will bring you the best and brightest examples of all things Post-Advertising from this very blog and elsewhere. What did you miss in the first issue? Why should you sign up? Answers after the jump...

The Metatext of Everything

I was one of five folks on a panel at Digital Hollywood in Santa Monica this week (4 May). The panel was titled "Advertising Next" and was about emerging platforms/new media, including social media and so on. The audience was the usual 150 or so digital marketing types. They were respectful and attentive. No food throwing at all.