The media business has been in chaos for a decade, and there's more coming. The next big media revolution will be an escalating and increasingly bitter competition between the content creators--especially newspaper and magazine publishers--and their former friends, the traditional ad agencies, which still create and buy most print ads for their clients.
The traditional ad agencies are going to lose because creating great, engaging content is emerging as the key skill in marketing. And they don't have it.
This morning marked the inaugural issue of Here's The Story, our brand new eNewsletter. This bi-weekly digest will bring you the best and brightest examples of all things Post-Advertising from this very blog and elsewhere. What did you miss in the first issue? Why should you sign up? Answers after the jump...
I was one of five folks on a panel at Digital Hollywood in Santa Monica this week (4 May). The panel was titled "Advertising Next" and was about emerging platforms/new media, including social media and so on. The audience was the usual 150 or so digital marketing types. They were respectful and attentive. No food throwing at all.